If you’ve got something awesome to share re: how my work has impacted your life OR want to saddle up and work with me, lemme hear you!!

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Heather Born is the founder and CEO of JOY RIOT!, a fragrance & fashion brand that majors on explosive self-expression. She is also a style identity expert and professional writer.

Heather’s work focuses on identity, self-expression, life purpose, and outrageous daring.

Her signature fragrance line, Candy Ass, has amassed a cult following on social media since its original debut in 2015. The full collection officially launches under JOY RIOT! in 2020.

Creator of The BORN ICONIC Style Method, a premium 1:1 styling and personal development service, and author of the blog Hiya Tootsie!, her voice, style, attitude, and outlook are unmistakable.

A loud and proud East Coast native and woman of faith, she’s lived in L.A. for 10 years and has made it her personal mission to show others how to embrace and amplify exactly who they are.



Heather is available for interviews and creative collabs and speaks on topics that relate to identity, empowerment, brazen courage, style, faith, and self-expression.