If you’ve got something awesome to share re: how my work has impacted your life OR want to saddle up and work with me, lemme hear you!!

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Heather Born is the founder and CEO of JOY RIOT!®, a fragrance & lifestyle beauty brand that majors on explosive JOY & champions mental health. 

Heather believes that FEELING GOOD MATTERS & her work focuses on joy, self-expression, & outrageous daring.

Her signature fragrance line, Candy Ass®, has amassed a cult following on social media since its original debut in 2015. The full collection officially launches under JOY RIOT!® in 2024.

She mentors visionary entrepreneurs 1:1 & is a former missionary who has worked extensively with women in all areas of the sex industry – primarily, the porn industry.

A loud & proud East Coast native & woman of faith, her voice, attitude, & outlook are unmistakable. She’s lived in L.A. for over a decade & has made it her personal mission to show others how to embrace & amplify exactly who they are & feel REAL good while doing it.



Heather is available for interviews, podcasts, & private mentorship/coaching (inquire for package rates), & speaks on topics that relate to joy, entrepreneurship, Gen Z, the intersection of mental health & trauma, empowerment, faith, & self-expression.