Your unshakeable trust in this statement will dictate the trajectory of your entire life.

Because here’s the thing — you already know who you are.

You’ve always known.

When you were the first to speak up.

When you were the last one picked.

When you wore what you wanted and no, not for attention.

When they changed your first name to “FREAK!”.

When the improbable felt like the only thing possible.

You knew. You’ve always known. You’ve stood out more than you fit in your entire life.

So why the hell is it so easy to forget?

“Be yourself” is not some bullshit cliché. It’s a raw-throated, tear-stained, joy dance and is your lifelong battle cry.

It does not require you to FIND yourself. It requires you to BECOME MORE OF WHO YOU ALREADY ARE — who you were already created to be.

It exists LOUDLY inside of you and it can’t shut up.

Even when doubt fogs your mind and fear of failure or success rises up, your life story speaks for itself.

You’ve never been like the rest of them, darling.

Whether you make some noise or not is up to you.

Meet Heather Born

My name’s Heather Born and I’m here to wake you up and model what’s possible.

I’m the founder of the lifestyle brand JOY RIOT!® & creator of the perfume collection Candy Ass®.

I’m more interested in rock and roll than business as usual and get heart-drunk on the fact that there’s no one else on the planet like YOU.

My life’s work revolves around blowing the lid off of who each of us are and what we’re here to do because our identity and purpose MATTER.

Let my voice be a symphony in your wilderness.

You are electric.

God is your biggest fan.

We’re in this together.

Don’t ever forget it.